Q2 2024 Performance of Top Consumer Finance Apps on iOS in the US

In the second quarter of 2024, the US iOS platform saw varied performances from leading consumer finance applications. Sensor Tower's data provides us with a snapshot of how these apps fared in terms of downloads, revenue, and weekly active users.

Splitwise showed a steady increase in downloads, starting at 239K in the first week and peaking at 546K in the third week of June. Revenue for Splitwise fluctuated, with a notable peak at $159K in the first week of June. Weekly active users grew consistently, reaching a high of 2.15M in the third week of June.

Cleevio s.r.o.'s Spendee Money & Budget Planner experienced a generally stable revenue trend with occasional spikes, such as the $153K peak in early May. Downloads and weekly active users saw some fluctuations, with downloads dropping to as low as 34K and active users varying between 557K and 723K.

Reflectly ApS' Monefy: Money Tracker had a mixed quarter. The app's revenue hit a high of $208K in the first week of April but saw a decline afterward, with a resurgence to $153K by the end of June. Downloads remained relatively low, with a slight decline over the quarter, and weekly active users showed a slight downward trend, ending at 379K.

Hiatus: Bill and Money Manager, from Hiatus Inc., had an unusual quarter with no recorded downloads. However, the app did generate revenue, with a notable $98K in the fourth week of April and May. No data on weekly active users was available.

You Need A Budget LLC's YNAB saw modest downloads, with a low of 0 in the third week of May and a high of 13K in the second week of April. Revenue for YNAB varied, reaching its peak at $196K in the first week of June. The app's weekly active users remained steady, hovering around 26-32K throughout the quarter.

For more detailed insights and analysis on the performance of these consumer finance applications, readers can explore further at Sensor Tower. The data underscores the dynamic nature of app usage and monetization in the consumer finance sector.